Mourning Missoni

Sad day in the fashion world, as designer Ottavio Missoni died at his home in Italy, at the age of 92.  He and his wife Rosita founded the famous Missoni fashion house in the 1950's.  The brand escalated in popularity in the 1970's, becoming well known for their zigzag patterns (not the tacky huge chevron print found in every store today) and patchwork patterns.  The brand is the definition of boho chic and is often seen on celebs like Rachel Zoe and Nicole Richie.

me, Nicole Richie, Rachel Zoe

Here are some recent looks from the M Missoni (a little more affordable) women's line.

L: Diamond-Stripe Colorblock Dress
C: Puckered Wave Stripe Dress
R: Two-Tone Wave-Stripe Cardigan and Space-Dye Tank Dress
all available at Bergdorf Goodman

Ottavio's children and grandchildren now run the family business, which has expanded into Home Decor (Missoni Home) and luxury hotels (Hotel Missoni).  The most famous member of the family is granddaughter Margherita, who is the brand ambassador, modeling in campaigns and representing the brand at fashion events.

L: Margherita Missoni with her grandparents
R: Margherita Missoni

TL, BL, TR: images from Hotel Missoni Kuwait
BR: bedding from Missoni Home

Earlier this year, a plane carrying Ottavio's son Vittorio and a few others went missing off the coast of Venezuela.  Parts of the plane have been discovered but no bodies have been found.  Tragic, I know, but I have no doubt that this family will be able to continue to uphold their place as one of the world's top fashion houses.  Their brand is timeless and iconic, and I know we will be seeing more from the Missoni's for many years to come.


Let's take a minute to honor the memory of Ottavio Missoni by admiring these ads featuring Kate Moss and  Gisele Bunchen.  So major.